Inspire Blog

August 18, 2020

Top 5 Reasons Why WordPress is the Right Platform for Your Website

As a business owner, you have many platforms to consider for building your website. Among three top contenders, WordPress, Squarespace, and Wix, each has it’s advantages and plenty of advocates to back them up. But there’s a simple answer to the question “Which one is best?” When you need a solution that will provide your website and your business the advantages you really need to succeed both today and tomorrow, you’ll find WordPress is not only the best value, but also the most full featured, flexible, and future-proof choice. There’s a good reason WordPress powers 35% of the world’s 1.3 billion websites. That’s nearly five billion WordPress websites worldwide. Here are the top five reasons you should join them.
August 6, 2020

“Working Lunch” Webinar Series – The Moodle Learning System: Why You Need It For Your eLearning Platform

A Learning Management System (LMS) is an online application that allows you to provide training or educational content to your employees, clients, or students. It’s a highly efficient and cost-effective way to create and deliver instructional content, and to assess participation and performance. The Moodle LMS makes it easy and affordable for everyone involved -- administrators, managers, employees, and students alike -- to participate in training and learning whenever, wherever, and however it’s convenient for them, including
July 24, 2020

Top 5 Ways To Prevent Broken Images And Links On Your Website

Nothing is more frustrating than not getting what you want, when you want it. You wouldn’t hang around long on a website with a bunch of missing images or broken links. You can be certain visitors won’t stay on your site if they experience those problems. Worse, if they then find what they want on a competitor’s website, they may never come back to yours. Broken images and links annoy Google, too. The more problems they find on your website, the more your site’s authority rating will be negatively affected, and the lower your site will sink in search rankings. And just as potential customers may leave your site to look elsewhere for what they want, when search bots find too many broken links, they too divert traffic to other websites.
July 24, 2020

Top 5 Reasons Why You Should Choose Moodle for Your Learning Management System

A Learning Management System (LMS) is an online application that allows your organization to provide educational content and resources to your employees, clients, or students. It’s a highly efficient and responsive way to not only create and deliver informational content, but to monitor participation and assess performance among users. An LMS could be your go-to solution for providing instructional content in nearly any scenario, including
July 20, 2020

“Working Lunch” Webinar Series – Topic: Top 5 Reasons Why SEO Is Even More Important During COVID-19

The abrupt shutdown of offices and all other points of social interaction due to coronavirus has had far-reaching adverse consequences. Local businesses have been hit particularly hard. When faced with such profound and sudden disruption, it’s only natural to focus on the economic turmoil, personal difficulty, and dire daily updates on the spread of the pandemic. It’s critical to remember, however, that business is still being conducted and economic activity is still being transacted at virtually every level around the globe. The fact is, your clients and customers still need your products or services, perhaps now more than ever. What’s more, some of your competitors may shift their business plans into neutral to ride out the current economic uncertainty -- and their customers will be searching for new solutions to their problems.
July 10, 2020

Top 5 Reasons Why SEO Is Even More Important During COVID-19

The abrupt shutdown of offices, retail locations, restaurants, and other public spaces due to coronavirus has had far-reaching adverse consequences. U.S. financial markets still haven’t returned to solid footing. Local small businesses have been hit particularly hard. When faced with such profound and sudden commercial and social disruption, it’s only natural that people focus on the economic turmoil, personal difficulty, and dire daily updates on the spread of the pandemic. As a business owner, however, it’s critical to remember that business is still being conducted and economic activity is still being transacted at virtually every level around the globe. This is no time for you to lose focus on building your business, your brand, and your customer base. In fact, the unique circumstances presented by COVID-19 actually represent a potent opportunity to lift your SEO game for the benefit of your clients and your company, not only during the pandemic, but also well into the future. Here are the top five reasons why SEO is even more important to your business success during COVID-19.
July 6, 2020

“Working Lunch” Webinar Series – Topic: Top 5 Ways to Prevent Broken Images and Links on Your Website

Missing images and broken links are two of the fastest ways to chase visitors and potential customers off your website. What’s worse, if you give potential clients a reason to visit a competitor’s website, they may never come back to yours. Broken images and links annoy Google, too. The more problems they find on your website, the more your site’s authority rating will be negatively affected, and the lower your site will sink in search rankings. And just as potential customers may leave your site to look elsewhere for what they want, when search bots find too many broken links, they too divert traffic to other websites.
June 26, 2020

“Working Lunch” Webinar Series – Topic: Top 5 Ways to Boost Conversions with an Effective Hero Image on Your Homepage

Site visitors form an opinion about your website in as little as 50 milliseconds. That’s faster than the blink of an eye. What’s more, the first thing site visitors see when they land on your homepage is the large rectangular area in the top half to two-thirds of their screens. Not only is it the first thing they see, it’s where viewers focus roughly 80% of their attention. This area represents your make-or-break opportunity to either captivate your visitors' attention in an instant, or let them wander off elsewhere on the Web. What you feature in this space is the most decisive factor on your entire website for successful engagement and conversion. Hence the name “hero image” for the all-important picture you display in this position.
June 16, 2020

Top 5 Ways to Boost Conversions with an Effective Hero Image on Your Homepage

Site visitors form an opinion about your website in as little as 50 milliseconds. That’s literally faster than the blink of an eye. What’s more, in one study of website credibility, 94% of the reasons web users gave for mistrusting a website were related to design. It’s clear first impressions are critical, and with so little time to make yours count, it’s crucial you get your website design right. When the success of your business depends on how efficiently you engage new visitors and nurture them into clients, your homepage design needs to be 100% optimized for conversion. The first thing site visitors see when they land on your homepage is the large rectangular area in the top half to two-thirds of their screens. Not only is it the first thing they see, it’s where users focus roughly 80% of their attention. This area represents your make-or-break opportunity to either captivate your visitor’s attention in an instant, or let them wander off elsewhere on the Web.
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