Inspire Blog

June 8, 2020

“Working Lunch” Webinar Series – Topic: Top Ways to Boost Conversions So Your Website Works The Way You Want It To

Ask yourself, “Is my website working today?” Before you reply, consider this: The clock starts ticking the instant a new visitor lands on your website. You risk losing 90% of your audience within five seconds if you don't have a proven plan to not only grab their attention, but also give them good reason to stay. You may have the most visually stunning, attractive home page in the world. All the various functions of your website may be operating properly. But if users don't click through to the next article, request a white paper, sign up for a newsletter, or in some way engage with your brand and ultimately convert to customers or clients, your website isn't working for you.
May 29, 2020

Top 5 Ways to Create an Effective Website Design

Steve Jobs famously said “Design is not just what it looks and feels like. Design is how it works.” That's true of the hardware products Jobs brought to market over the course of his remarkable career, and it's true for your website. More than any other factor, the success of your website comes down to usability and utility, not simply visual design. Nothing happens on your site until a visitor takes some kind of action. You could create the most visually stunning and attractive home page in the world. But if users don't click through to the next article, request a white paper or consultation, sign up for a newsletter, or in some way engage with your brand and ultimately identify themselves to you, your business won't grow by a single new customer.
May 25, 2020

“Working Lunch” Webinar Series – Topic: How to Boost Profit by Collecting More Email Addresses on Your Website

According to the Direct Marketing Association, email marketing on average generates a 4,400% ROI for businesses in the U.S. That's a return of $44 for every dollar you spend. The fact is, marketing to your email list is the most lucrative and cost-effective means available for throwing profit directly to your business's bottom line. For one thing, email costs almost nothing. You don't have to pay for clicks or impressions, there's no monthly ad budget, no revenue share, commission or agency fee. What's more, email marketing outperforms social media in both reach and response. Let's say you send an email to 2,000 people on your list, and you also write a post to your 2,000 followers on Facebook and Twitter. What happens next may surprise you:
May 22, 2020

Top 5 Reasons Why You Need to Collect More Email Addresses on Your Website

You may have heard Facebook and Twitter have 1.4 billion members, and 100 million daily active users, respectively. As impressive as those numbers seem, what you may not be aware of is the number of people who use email every day. Every Internet user has at least one email account. A recent research study conducted by Radicati found there are 3.8 billion active email accounts. That’s half the population of Earth, and it's precisely why you, along with every savvy business in the world, need to build your email list. What's more, people check their email first thing in the morning and return as many as 20 times throughout the day. Each time they do it's another chance for you to deliver a timely, targeted, personalized message into the hands of a client or prospective customer who already appreciates your product or service!
April 13, 2020

Top 5 Reasons Why:
Working from home can be such a challenge

Social distancing is one way experts are recommending to prevent the spread of COVID-19. This is essentially a conscious, methodical effort to reduce close contact between individuals and groups of people. Many of us are doing this voluntarily, however in many cases the government and employers are imposing mandatory work from home policies to keep their staff, partners and vendors safe. A home office is often a dream scenario for many individuals who lose countless hours sitting in traffic during their commute or have less than optimal work environment. However, the grass isn’t always greener on the other side. A remote work environment is not always an optimal situation for everyone’s productivity. If you are considering teleworking or your employer is issuing a mandatory work from policy, there are a number of important things to consider to create an optimized home work environment that will allow you to remain focused and productive when working from home.
April 9, 2020

Top 5 Ways to Use Working from Home to Optimize Your Web Site

The current guidelines on social distancing, closed offices and other public places, and the abrupt shift to working from home have had a daunting affect on all of us. Every aspect of American society and culture has been affected. Still, there's a silver lining if you're a business owner or IT manager with a web site to maintain and operate. The fact is, now is the perfect time to tackle all those web dev tasks you can never find time to accomplish. This is your golden opportunity to optimize and modernize your web site. Seize this moment, and you can literally take your business to the next level. Here are the Top 5 ways you can do it while working from home.
December 20, 2019

Top 5 Reasons Why:
Search engine optimization is like a game of chess

Search engine optimization can be described in many ways. One of the most apt analogies for SEO, especially moving into 2020, is comparing it to a game of chess. According to the US Chess Federation, about 8.6% of the world’s population or roughly 700 million people play chess and 81% of people associate chess with strategic thinking. Despite the many who play, the majority of these players will never reach even 1000 rating level which is considered to be a beginner’s strength. Unfortunately, the same is true for companies practicing search engine optimization. While many “play the seo game”, very few organizations actually reach even a moderate level of mastery.
December 10, 2019

Top 5 Reasons Why:
WordPress is the right platform for your website

Owning a small business often presents many financial and organizational challenges. One of the most difficult challenges is making sure you have the correct tools in place for making strategic decisions which propel the business forward rather than holding it back or making it stagnant. Your website is one of these tools. Today, your website should be far more than an online brochure; it should be an engaging, dynamic online representation of your business. In the modern business climate, people most often use the Internet as their primary means for collecting information. They will not only use it to learn about who you are and what you do, but also to better understand your company and review its reputation. Your website is often the most critical component of making a first impression about you and your company and it should clearly demonstrate that you are the best company to engage.
December 3, 2019

Top 5 Reasons Why:
An SSL Certificate and HTTPS is critical to the performance of your website

Back in 2018, Google’s Chrome browser version 68 was released. Along with the regular spate of bug fixes and UI changes, they implemented one big new feature: any website that was not using https would show as Not Secure in the browser bar. With approximately 56% of the market share for web browsers, any change that Google makes will be felt by the majority of web users. The effect was exactly what Google wanted: Any site that was still using http was immediately thought to be a security risk, and website owners were inundated with calls from visitors wondering if their favorite websites had been hacked.
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