hero image

June 26, 2020

“Working Lunch” Webinar Series – Topic: Top 5 Ways to Boost Conversions with an Effective Hero Image on Your Homepage

Site visitors form an opinion about your website in as little as 50 milliseconds. That’s faster than the blink of an eye. What’s more, the first thing site visitors see when they land on your homepage is the large rectangular area in the top half to two-thirds of their screens. Not only is it the first thing they see, it’s where viewers focus roughly 80% of their attention. This area represents your make-or-break opportunity to either captivate your visitors' attention in an instant, or let them wander off elsewhere on the Web. What you feature in this space is the most decisive factor on your entire website for successful engagement and conversion. Hence the name “hero image” for the all-important picture you display in this position.
June 16, 2020

Top 5 Ways to Boost Conversions with an Effective Hero Image on Your Homepage

Site visitors form an opinion about your website in as little as 50 milliseconds. That’s literally faster than the blink of an eye. What’s more, in one study of website credibility, 94% of the reasons web users gave for mistrusting a website were related to design. It’s clear first impressions are critical, and with so little time to make yours count, it’s crucial you get your website design right. When the success of your business depends on how efficiently you engage new visitors and nurture them into clients, your homepage design needs to be 100% optimized for conversion. The first thing site visitors see when they land on your homepage is the large rectangular area in the top half to two-thirds of their screens. Not only is it the first thing they see, it’s where users focus roughly 80% of their attention. This area represents your make-or-break opportunity to either captivate your visitor’s attention in an instant, or let them wander off elsewhere on the Web.
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