email marketing

May 25, 2020

“Working Lunch” Webinar Series – Topic: How to Boost Profit by Collecting More Email Addresses on Your Website

According to the Direct Marketing Association, email marketing on average generates a 4,400% ROI for businesses in the U.S. That's a return of $44 for every dollar you spend. The fact is, marketing to your email list is the most lucrative and cost-effective means available for throwing profit directly to your business's bottom line. For one thing, email costs almost nothing. You don't have to pay for clicks or impressions, there's no monthly ad budget, no revenue share, commission or agency fee. What's more, email marketing outperforms social media in both reach and response. Let's say you send an email to 2,000 people on your list, and you also write a post to your 2,000 followers on Facebook and Twitter. What happens next may surprise you:
May 22, 2020

Top 5 Reasons Why You Need to Collect More Email Addresses on Your Website

You may have heard Facebook and Twitter have 1.4 billion members, and 100 million daily active users, respectively. As impressive as those numbers seem, what you may not be aware of is the number of people who use email every day. Every Internet user has at least one email account. A recent research study conducted by Radicati found there are 3.8 billion active email accounts. That’s half the population of Earth, and it's precisely why you, along with every savvy business in the world, need to build your email list. What's more, people check their email first thing in the morning and return as many as 20 times throughout the day. Each time they do it's another chance for you to deliver a timely, targeted, personalized message into the hands of a client or prospective customer who already appreciates your product or service!