Site Redesign and Modernization

August 18, 2020

Top 5 Reasons Why WordPress is the Right Platform for Your Website

As a business owner, you have many platforms to consider for building your website. Among three top contenders, WordPress, Squarespace, and Wix, each has it’s advantages and plenty of advocates to back them up. But there’s a simple answer to the question “Which one is best?” When you need a solution that will provide your website and your business the advantages you really need to succeed both today and tomorrow, you’ll find WordPress is not only the best value, but also the most full featured, flexible, and future-proof choice. There’s a good reason WordPress powers 35% of the world’s 1.3 billion websites. That’s nearly five billion WordPress websites worldwide. Here are the top five reasons you should join them.
July 24, 2020

Top 5 Ways To Prevent Broken Images And Links On Your Website

Nothing is more frustrating than not getting what you want, when you want it. You wouldn’t hang around long on a website with a bunch of missing images or broken links. You can be certain visitors won’t stay on your site if they experience those problems. Worse, if they then find what they want on a competitor’s website, they may never come back to yours. Broken images and links annoy Google, too. The more problems they find on your website, the more your site’s authority rating will be negatively affected, and the lower your site will sink in search rankings. And just as potential customers may leave your site to look elsewhere for what they want, when search bots find too many broken links, they too divert traffic to other websites.
June 26, 2020

“Working Lunch” Webinar Series – Topic: Top 5 Ways to Boost Conversions with an Effective Hero Image on Your Homepage

Site visitors form an opinion about your website in as little as 50 milliseconds. That’s faster than the blink of an eye. What’s more, the first thing site visitors see when they land on your homepage is the large rectangular area in the top half to two-thirds of their screens. Not only is it the first thing they see, it’s where viewers focus roughly 80% of their attention. This area represents your make-or-break opportunity to either captivate your visitors' attention in an instant, or let them wander off elsewhere on the Web. What you feature in this space is the most decisive factor on your entire website for successful engagement and conversion. Hence the name “hero image” for the all-important picture you display in this position.
June 16, 2020

Top 5 Ways to Boost Conversions with an Effective Hero Image on Your Homepage

Site visitors form an opinion about your website in as little as 50 milliseconds. That’s literally faster than the blink of an eye. What’s more, in one study of website credibility, 94% of the reasons web users gave for mistrusting a website were related to design. It’s clear first impressions are critical, and with so little time to make yours count, it’s crucial you get your website design right. When the success of your business depends on how efficiently you engage new visitors and nurture them into clients, your homepage design needs to be 100% optimized for conversion. The first thing site visitors see when they land on your homepage is the large rectangular area in the top half to two-thirds of their screens. Not only is it the first thing they see, it’s where users focus roughly 80% of their attention. This area represents your make-or-break opportunity to either captivate your visitor’s attention in an instant, or let them wander off elsewhere on the Web.
May 29, 2020

Top 5 Ways to Create an Effective Website Design

Steve Jobs famously said “Design is not just what it looks and feels like. Design is how it works.” That's true of the hardware products Jobs brought to market over the course of his remarkable career, and it's true for your website. More than any other factor, the success of your website comes down to usability and utility, not simply visual design. Nothing happens on your site until a visitor takes some kind of action. You could create the most visually stunning and attractive home page in the world. But if users don't click through to the next article, request a white paper or consultation, sign up for a newsletter, or in some way engage with your brand and ultimately identify themselves to you, your business won't grow by a single new customer.
November 22, 2019

Top 5 Reasons Why:
You Need To Modernize Your Website in 2020

A website redesign is not a small task or time investment, but it’s one that pays dividends in the long run. It’s important to understand that "redesign" or “modernize” doesn’t necessarily mean you need to change all of your branding, copy and design elements. In fact, website modernization can just mean making functional updates to modernize and help your website work better and assist you in reaching your marketing goals. As of July 2019, over 4.33 billion users are active on the internet. The rapid growth of online users has led to an expectation for websites to provide a great user experience. User expectation happens in a millisecond after your web page loads in the search results. 
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