July 20, 2020

“Working Lunch” Webinar Series – Topic: Top 5 Reasons Why SEO Is Even More Important During COVID-19

The abrupt shutdown of offices and all other points of social interaction due to coronavirus has had far-reaching adverse consequences. Local businesses have been hit particularly hard. When faced with such profound and sudden disruption, it’s only natural to focus on the economic turmoil, personal difficulty, and dire daily updates on the spread of the pandemic. It’s critical to remember, however, that business is still being conducted and economic activity is still being transacted at virtually every level around the globe. The fact is, your clients and customers still need your products or services, perhaps now more than ever. What’s more, some of your competitors may shift their business plans into neutral to ride out the current economic uncertainty -- and their customers will be searching for new solutions to their problems.
July 6, 2020

“Working Lunch” Webinar Series – Topic: Top 5 Ways to Prevent Broken Images and Links on Your Website

Missing images and broken links are two of the fastest ways to chase visitors and potential customers off your website. What’s worse, if you give potential clients a reason to visit a competitor’s website, they may never come back to yours. Broken images and links annoy Google, too. The more problems they find on your website, the more your site’s authority rating will be negatively affected, and the lower your site will sink in search rankings. And just as potential customers may leave your site to look elsewhere for what they want, when search bots find too many broken links, they too divert traffic to other websites.
May 25, 2020

“Working Lunch” Webinar Series – Topic: How to Boost Profit by Collecting More Email Addresses on Your Website

According to the Direct Marketing Association, email marketing on average generates a 4,400% ROI for businesses in the U.S. That's a return of $44 for every dollar you spend. The fact is, marketing to your email list is the most lucrative and cost-effective means available for throwing profit directly to your business's bottom line. For one thing, email costs almost nothing. You don't have to pay for clicks or impressions, there's no monthly ad budget, no revenue share, commission or agency fee. What's more, email marketing outperforms social media in both reach and response. Let's say you send an email to 2,000 people on your list, and you also write a post to your 2,000 followers on Facebook and Twitter. What happens next may surprise you:
May 18, 2020

“Working Lunch” Webinar Series – Topic: How Your Hosting Service Affects Website Performance

To a business owner, website hosting can seem like any other utility service. Your office needs electricity, heating and cooling, a water supply, website hosting… It’s just another line item on the monthly expense sheet. But there’s a huge difference. As the coronavirus pandemic has shown, your office can be shut tight -- lights out, thermostat set at 55, no running water -- and you can stay in business indefinitely. But if your web service goes down for as little as 24 hours, the effect on your business could be catastrophic. Even if your website is merely slow, or you experience occasional downtime, or a hacker exploits a security vulnerability you didn’t know about, your business is at a serious disadvantage.
April 29, 2020

“Working Lunch” Webinar Series – Topic: Google Analytics Basics – 3 Simple Steps to Optimize Your Website

Many business owners feel that anything to do with web technology is best left to the IT department. But what if you could start each day with a basic understanding of how many people visited your site yesterday, or in the past week, month or year? Maybe you want to know how long visitors spend on a particular page, or what prevents people from staying longer? And what if it took you just a couple of minutes and a few mouse clicks to gather all of that valuable insight? Wouldn't you want to at least try it? The fact is, you don't need to be particularly tech-savvy to benefit immediately from the power of Google Analytics.
March 30, 2020

“Working Lunch” Webinar Series – Topic: Working From Home – Tools, Strategies and Best Practices

As the American workforce is swiftly forced to transition to a “#workfromhome” setting, what tools actually matter? What planning and considerations need to be made in order to ensure you remain productive and efficient? What best practices exist to ensure your #homeoffice will work properly and your business will continue to grow during and beyond the transition?