June 8, 2020
Ask yourself, “Is my website working today?” Before you reply, consider this: The clock starts ticking the instant a new visitor lands on your website. You risk losing 90% of your audience within five seconds if you don't have a proven plan to not only grab their attention, but also give them good reason to stay. You may have the most visually stunning, attractive home page in the world. All the various functions of your website may be operating properly. But if users don't click through to the next article, request a white paper, sign up for a newsletter, or in some way engage with your brand and ultimately convert to customers or clients, your website isn't working for you.
