July 24, 2020
Nothing is more frustrating than not getting what you want, when you want it. You wouldn’t hang around long on a website with a bunch of missing images or broken links. You can be certain visitors won’t stay on your site if they experience those problems. Worse, if they then find what they want on a competitor’s website, they may never come back to yours. Broken images and links annoy Google, too. The more problems they find on your website, the more your site’s authority rating will be negatively affected, and the lower your site will sink in search rankings. And just as potential customers may leave your site to look elsewhere for what they want, when search bots find too many broken links, they too divert traffic to other websites.
