Owning a small business often presents many financial and organizational challenges. One of the most difficult challenges is making sure you have the correct tools in place for making strategic decisions which propel the business forward rather than holding it back or making it stagnant. Your website is one of these tools. Today, your website should be far more than an online brochure; it should be an engaging, dynamic online representation of your business. In the modern business climate, people most often use the Internet as their primary means for collecting information. They will not only use it to learn about who you are and what you do, but also to better understand your company and review its reputation. Your website is often the most critical component of making a first impression about you and your company and it should clearly demonstrate that you are the best company to engage.