ORGANIC SEARCH VISIBILITY
Organic traffic is considered the most valuable traffic source.
Organic search results are the NON ad / pay-per-click results that appear in the search engine listings purely based on the quality, relevance and content of your website. Traffic from people finding your links among these results is classified as “organic search” traffic.
Why is Organic Search Traffic so valuable?
Organic traffic is widely considered the most valuable traffic source for several reasons:
- Google directs the highest amount of traffic and they are the most trusted source for people researching a purchase.
- Google is very, very particular about their rankings and ranking in the top five results for a keyword indicates that your content is high quality.
- Moving up in the rankings is difficult and takes time, but once you’re there you get to reap the benefits for a long time.
- Results on the first page of Google (The Top 10) receive 92% off all search traffic on Google. Traffic drops by 95% on the second page.
- 33% of clicks from organic search results go to the very first listing on Google.
The downside to organic search is that it takes time to get indexed and really start generating traffic from this source. (If you’re looking for instant gratification, look elsewhere!)
Nowadays, every business has a website and as the result, competition for the top organic rankings is fierce. Increasing organic traffic and earning top rankings takes time, persistence, and more effort than it has in the past — but it’s well worth it.
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Submit the request form below and someone from our Analytics team will reach out to you IMMEDIATELY and show you how properly optimized Organic Search can dramatically improve the visibility of your business and fit into your budget.
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Is Organic Search best for my business?
We will often use both paid and organic search strategies to help our customers drive their visibility, however Organic search visibility, generally speaking, has an evergreen presence. This means you can continue to climb up the rankings over time, assuming the information on your website remains relevant. Pay-Per-Click, on the other hand, stops displaying your add and driving traffic to your site as soon as you stop paying….so it is often times a loss-leader to growing your customer base.
If you are new to digital marketing or have a lean marketing budget, choosing the right strategy may feel overwhelming. But don’t worry – we will lay out the pros and cons of each so you can make the best (and most informed) decisions for your business.
It’s also important to fully understand how and where your customers are looking for solutions online so we are not wasting any of your budget on tactics that might not make sense for your business. For example, if you have a very visual brand like a clothing company, Instagram ads may make sense, where as it might not make sense for another type of business. Your time, and your money, is precious! We want to make sure you are delivering the right message exactly where your customer base is asking the questions… it will make all the difference.
Organic Search Pros and Cons
In general, having a presence on the first page of the search engine ranks sends a message that you are a trusted source of information. After all, you beat out millions of other businesses for that spot! It suggests your business is one of the most widely relied upon, and there’s an automatic perception of credibility and respectability for your business.
Here are some of the Pros and Cons to Organic Search:
PRO: Authority and Credibility – When you follow SEO best practices on your website, you will naturally earn authority and rank higher on search engines. This means Google will consider you a reliable source of information for certain keywords.
PRO: Cost effective – Although it will cost some money getting your site optimized and ready for organic search, the long-term benefits & results will be well worth it.
PRO: Click-Through Rates – Click-through rates are generally higher for websites that appear organically at the top of search engine results, especially with prospective customers who are still shopping around.
PRO: Evergreen Effect – Unlike paid search, organic search is the gift that keeps on giving. If you optimize your site and continue to implement best practices, your will start and continue to rank while your content remains relevant.
CON: Time & Resources – Of course, nothing in this world is truly free. Although site optimization might not hit your wallet as hard as paid search might, there is still a significant amount of time and resources required to get it right. Organic Visibility is a long-game approach that takes time to craft content and implement it across your site, and it often takes months to see results.
Organic Visibility is a long-game approach that takes time to craft content and implement it across your site, and it often takes months to see results.
Ready to take the next step?
Successfully conquering Organic Search Visibility can be a pretty daunting task for even the most experienced DIY’er. So if you’re ready to start your journey and let us show you how properly optimized Organic Search can dramatically improve the visibility of your business and fit into your budget, we are ready to join you!
Give us a call at (240) 399-3900, contact us online using the form on this page, or start a conversation with one of our representatives using the Live Chat button on the lower right corner of the screen and we can get started. The process is easy, we will take very good care of you along the way…and you will definitely be pleased and most likely surprised by the results!
