NEXT LEVEL WEB SITE ANALYTICS
Are you ready to take your web site to the NEXT LEVEL?
When analytics aren’t built into your website, you miss out on the valuable insights that drive its success. In an age where data-driven decisions rule, Next Level Analytics are critical to your business and make digging into your web site’s performance metrics easier than ever before!
Next Level Data-Driven Marketing Strategy
Gaining an edge in the online marketplace can be challenging. It’s no longer just about “showing up” by having a website. You need to be implementing and executing an online marketing strategy at “the next level” to truly succeed.
Understanding how your customers are using your website plays a critical role in planning any modern online marketing campaign. Having a properly managed ongoing analytics implementation will help you gather important insights and intelligence about your online visitors. As the result, you will be able to make better informed decisions to improve your website’s performance and return on investment.
Our Next Level Analytics service provides an intuitive way to understand the behavior of your website’s visitors, gain insights on your website’s performance and uncover problem areas to maximize your conversions.
Own Your Data
We primarily work with Google Analytics and Google Tag Manager, and we give you full admin access directly from the source. We don’t hide behind an internal analytics solution that conceals reality or skews results. We give you results as they are – data you can trust and review yourself at any time.
Our Analytics team will install a real-time Analytics dashboard on your site that will stream real-time information about your website. We will provide ongoing reports with detailed explanations, bringing consistency to your team with transparent campaign performance. Managed Analytics is included with all of our Next Level Analytics services.
Analytics Service Packages
Web Site Audit & Analysis
Comprehensive Audit & Analysis
- Full Audit Analysis
- Error Reporting
- Strength & Weaknesses Analysis
- Opportunity & Threat Analysis
- Priority Scorecard
- Recommendation Summary
- Remediation Proposal
Proactive Monthly Analytics Reporting
- WordPress Analytics Dashboard
- Monthly site assessment
- Ensure your domain has not been blacklisted
- Ensure all DNS records accurate and in place
- Install and monitor filters to prevent / eliminate spam traffic
- Collect real-time Audience Data
- Collect real-time Audience Behavior
- Collect real-time Campaign Data
- Collect real-time Conversion Statistics
Managed PLUS (Ongoing) Analytics
Supercharged Analytics & Strategy
- Proactive internal monthly review of all site statistics and key performance indicators.
- Prepare and deliver a Quarterly analytics summary report.
- Provide insights, recommendations and go-forward marketing assessments.
- Analytics training to help you better understand your analytics and key performance indicators.
- Ongoing tag management, filters and event tracking based on marketing objectives.
- Incorporation of a wide variety of analytics services, testing and optimization services.
How will you take my site to the NEXT LEVEL?
We have an experienced team of web analytics consultants whose only goal is to help you make clearer, faster business decisions. We collaborate with you to learn about your business and where the future of your business lies. Through this understanding, we support the growth of your business, utilizing data and tools to develop empowering data-driven solutions to take your business to the next level.
Here is a high level outline of the process:
Web Site Audit
- Identify basic problems with your existing website
- Identify strengths and weaknesses in your site from structural errors to messaging inconsistencies
- Identify opportunities and threats that exist from competitors and other outside forces
- Develop a prioritized scorecard that will be used to systematically build upon or resolve the identified strengths, weaknesses, opportunities and threats
- Provide recommendations and clear vision for go-forward resolution and execution
If your website isn’t properly built – or hasn’t been configured to allow proper reporting on your marketing channels – the data being collected will be inaccurate and leading to inaccurate conclusions. The Web Site Audit will make sure you’re website is set up, configured and optimized to receive actionable business insights from your data from both a web analytics and mobile analytics perspective.
Baseline analysis of your current website metrics
Once the foundation is in place, we will spend approximately 90 days conducting an initial baseline analysis of your data metrics and begin building our understanding of your current analytics trends. We will conduct this analysis across all your digital platforms, such as desktop, mobile and apps and ultimately use this information to measure the performance of all our ongoing Next Level marketing campaigns and go-forward marketing strategy.
Next Level Strategy
We will work closely with you and your team to determine the best tools and implementation to accurately measure performance of Next Level web features and enhancements. We will optimize and implement a wide variety of testing, optimization and automation efforts based on the revenue attribution for each marketing channel to enrich data collection and intelligence across your entire online marketing platform.
We will analyse the data, develop insights and build new marketing strategy that can be quickly and efficiently implemented, executed and measured for results. This process will continue in ongoing marketing cycles that will evolve into more sophisticated events.
Understanding how your customers are using your website plays a critical role in planning any modern online marketing campaign.
Some of the services we can incorporate into our Next Level Analytics service:
Ready to take the next step?
If you’re ready to start your journey and learn more about how our Next Level Analytics services can deliver measurable result and drive informed decision making, we are ready to join you!
Give us a call at (240) 399-3900, contact us online using the form on this page, or start a conversation with one of our representatives using the Live Chat button on the lower right corner of the screen and we can get started. The process is easy, we will take very good care of you along the way…and you will definitely be pleased and most likely surprised by the results!