December 20, 2019
Search engine optimization can be described in many ways. One of the most apt analogies for SEO, especially moving into 2020, is comparing it to a game of chess. According to the US Chess Federation, about 8.6% of the world’s population or roughly 700 million people play chess and 81% of people associate chess with strategic thinking. Despite the many who play, the majority of these players will never reach even 1000 rating level which is considered to be a beginner’s strength. Unfortunately, the same is true for companies practicing search engine optimization. While many “play the seo game”, very few organizations actually reach even a moderate level of mastery.
