March 30, 2020

“Working Lunch” Webinar Series – Topic: Working From Home – Tools, Strategies and Best Practices

As the American workforce is swiftly forced to transition to a “#workfromhome” setting, what tools actually matter? What planning and considerations need to be made in order to ensure you remain productive and efficient? What best practices exist to ensure your #homeoffice will work properly and your business will continue to grow during and beyond the transition?
December 20, 2019

Top 5 Reasons Why:
Search engine optimization is like a game of chess

Search engine optimization can be described in many ways. One of the most apt analogies for SEO, especially moving into 2020, is comparing it to a game of chess. According to the US Chess Federation, about 8.6% of the world’s population or roughly 700 million people play chess and 81% of people associate chess with strategic thinking. Despite the many who play, the majority of these players will never reach even 1000 rating level which is considered to be a beginner’s strength. Unfortunately, the same is true for companies practicing search engine optimization. While many “play the seo game”, very few organizations actually reach even a moderate level of mastery.
December 10, 2019

Top 5 Reasons Why:
WordPress is the right platform for your website

Owning a small business often presents many financial and organizational challenges. One of the most difficult challenges is making sure you have the correct tools in place for making strategic decisions which propel the business forward rather than holding it back or making it stagnant. Your website is one of these tools. Today, your website should be far more than an online brochure; it should be an engaging, dynamic online representation of your business. In the modern business climate, people most often use the Internet as their primary means for collecting information. They will not only use it to learn about who you are and what you do, but also to better understand your company and review its reputation. Your website is often the most critical component of making a first impression about you and your company and it should clearly demonstrate that you are the best company to engage.
December 3, 2019

Top 5 Reasons Why:
An SSL Certificate and HTTPS is critical to the performance of your website

Back in 2018, Google’s Chrome browser version 68 was released. Along with the regular spate of bug fixes and UI changes, they implemented one big new feature: any website that was not using https would show as Not Secure in the browser bar. With approximately 56% of the market share for web browsers, any change that Google makes will be felt by the majority of web users. The effect was exactly what Google wanted: Any site that was still using http was immediately thought to be a security risk, and website owners were inundated with calls from visitors wondering if their favorite websites had been hacked.
November 22, 2019

Top 5 Reasons Why:
You Need To Modernize Your Website in 2020

A website redesign is not a small task or time investment, but it’s one that pays dividends in the long run. It’s important to understand that "redesign" or “modernize” doesn’t necessarily mean you need to change all of your branding, copy and design elements. In fact, website modernization can just mean making functional updates to modernize and help your website work better and assist you in reaching your marketing goals. As of July 2019, over 4.33 billion users are active on the internet. The rapid growth of online users has led to an expectation for websites to provide a great user experience. User expectation happens in a millisecond after your web page loads in the search results.