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June 16, 2020
hero image
Published by majormajor on June 16, 2020
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Top 5 Ways to Boost Conversions with an Effective Hero Image on Your Homepage

Site visitors form an opinion about your website in as little as 50 milliseconds. That’s literally faster than the blink of an eye. What’s more, in one study of website credibility, 94% of the reasons web users gave for mistrusting a website were related to design. It’s clear first impressions are critical, and with so little time to make yours count, it’s crucial you get your website design right. When the success of your business depends on how efficiently you engage new visitors and nurture them into clients, your homepage design needs to be 100% optimized for conversion. The first thing site visitors see when they land on your homepage is the large rectangular area in the top half to two-thirds of their screens. Not only is it the first thing they see, it’s where users focus roughly 80% of their attention. This area represents your make-or-break opportunity to either captivate your visitor’s attention in an instant, or let them wander off elsewhere on the Web.
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June 8, 2020
effective website design
Published by majormajor on June 8, 2020
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“Working Lunch” Webinar Series – Topic: Top Ways to Boost Conversions So Your Website Works The Way You Want It To

Ask yourself, “Is my website working today?” Before you reply, consider this: The clock starts ticking the instant a new visitor lands on your website. You risk losing 90% of your audience within five seconds if you don't have a proven plan to not only grab their attention, but also give them good reason to stay. You may have the most visually stunning, attractive home page in the world. All the various functions of your website may be operating properly. But if users don't click through to the next article, request a white paper, sign up for a newsletter, or in some way engage with your brand and ultimately convert to customers or clients, your website isn't working for you.
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May 29, 2020
Top 5 Ways to Create an Effective Website Design
Published by majormajor on May 29, 2020
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Top 5 Ways to Create an Effective Website Design

Steve Jobs famously said “Design is not just what it looks and feels like. Design is how it works.” That's true of the hardware products Jobs brought to market over the course of his remarkable career, and it's true for your website. More than any other factor, the success of your website comes down to usability and utility, not simply visual design. Nothing happens on your site until a visitor takes some kind of action. You could create the most visually stunning and attractive home page in the world. But if users don't click through to the next article, request a white paper or consultation, sign up for a newsletter, or in some way engage with your brand and ultimately identify themselves to you, your business won't grow by a single new customer.
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May 25, 2020
email marketing basics
Published by majormajor on May 25, 2020
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“Working Lunch” Webinar Series – Topic: How to Boost Profit by Collecting More Email Addresses on Your Website

According to the Direct Marketing Association, email marketing on average generates a 4,400% ROI for businesses in the U.S. That's a return of $44 for every dollar you spend. The fact is, marketing to your email list is the most lucrative and cost-effective means available for throwing profit directly to your business's bottom line. For one thing, email costs almost nothing. You don't have to pay for clicks or impressions, there's no monthly ad budget, no revenue share, commission or agency fee. What's more, email marketing outperforms social media in both reach and response. Let's say you send an email to 2,000 people on your list, and you also write a post to your 2,000 followers on Facebook and Twitter. What happens next may surprise you:
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May 22, 2020
email marketing
Published by majormajor on May 22, 2020
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Top 5 Reasons Why You Need to Collect More Email Addresses on Your Website

You may have heard Facebook and Twitter have 1.4 billion members, and 100 million daily active users, respectively. As impressive as those numbers seem, what you may not be aware of is the number of people who use email every day. Every Internet user has at least one email account. A recent research study conducted by Radicati found there are 3.8 billion active email accounts. That’s half the population of Earth, and it's precisely why you, along with every savvy business in the world, need to build your email list. What's more, people check their email first thing in the morning and return as many as 20 times throughout the day. Each time they do it's another chance for you to deliver a timely, targeted, personalized message into the hands of a client or prospective customer who already appreciates your product or service!
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May 18, 2020
hosting basics webinar
Published by majormajor on May 18, 2020
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“Working Lunch” Webinar Series – Topic: How Your Hosting Service Affects Website Performance

To a business owner, website hosting can seem like any other utility service. Your office needs electricity, heating and cooling, a water supply, website hosting… It’s just another line item on the monthly expense sheet. But there’s a huge difference. As the coronavirus pandemic has shown, your office can be shut tight -- lights out, thermostat set at 55, no running water -- and you can stay in business indefinitely. But if your web service goes down for as little as 24 hours, the effect on your business could be catastrophic. Even if your website is merely slow, or you experience occasional downtime, or a hacker exploits a security vulnerability you didn’t know about, your business is at a serious disadvantage.
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May 1, 2020
Published by majormajor on May 1, 2020
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Top 5 Reasons Why You Should Level-Up to Managed Hosting

You’ve got a business to run. You’ve also got a website to run. And like most business owners and entrepreneurs, your time is most profitably spent managing the details of your business. But someone has to look after your website, right? That’s where managed website hosting comes in. Specifically, managed WordPress hosting. Simply put, the best managed hosting services will minimize the amount of hands-on IT work that you or someone on your staff needs to do to keep your website running at peak performance. Managed WordPress hosting by ADMDS is the perfect affordable solution for anyone looking to keep their site fast, functional and secure. Here are the top five reasons why it pays to let us take care of the technical stuff while you run your business.
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April 29, 2020
Google Analytics Webinar
Published by majormajor on April 29, 2020
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“Working Lunch” Webinar Series – Topic: Google Analytics Basics – 3 Simple Steps to Optimize Your Website

Many business owners feel that anything to do with web technology is best left to the IT department. But what if you could start each day with a basic understanding of how many people visited your site yesterday, or in the past week, month or year? Maybe you want to know how long visitors spend on a particular page, or what prevents people from staying longer? And what if it took you just a couple of minutes and a few mouse clicks to gather all of that valuable insight? Wouldn't you want to at least try it? The fact is, you don't need to be particularly tech-savvy to benefit immediately from the power of Google Analytics.
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April 13, 2020
Published by majormajor on April 13, 2020
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Top 5 Reasons Why:
Working from home can be such a challenge

Social distancing is one way experts are recommending to prevent the spread of COVID-19. This is essentially a conscious, methodical effort to reduce close contact between individuals and groups of people. Many of us are doing this voluntarily, however in many cases the government and employers are imposing mandatory work from home policies to keep their staff, partners and vendors safe. A home office is often a dream scenario for many individuals who lose countless hours sitting in traffic during their commute or have less than optimal work environment. However, the grass isn’t always greener on the other side. A remote work environment is not always an optimal situation for everyone’s productivity. If you are considering teleworking or your employer is issuing a mandatory work from policy, there are a number of important things to consider to create an optimized home work environment that will allow you to remain focused and productive when working from home.
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