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May 25, 2020
email marketing basics
Published by majormajor on May 25, 2020
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“Working Lunch” Webinar Series – Topic: How to Boost Profit by Collecting More Email Addresses on Your Website

According to the Direct Marketing Association, email marketing on average generates a 4,400% ROI for businesses in the U.S. That's a return of $44 for every dollar you spend. The fact is, marketing to your email list is the most lucrative and cost-effective means available for throwing profit directly to your business's bottom line. For one thing, email costs almost nothing. You don't have to pay for clicks or impressions, there's no monthly ad budget, no revenue share, commission or agency fee. What's more, email marketing outperforms social media in both reach and response. Let's say you send an email to 2,000 people on your list, and you also write a post to your 2,000 followers on Facebook and Twitter. What happens next may surprise you:
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May 22, 2020
email marketing
Published by majormajor on May 22, 2020
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Top 5 Reasons Why You Need to Collect More Email Addresses on Your Website

You may have heard Facebook and Twitter have 1.4 billion members, and 100 million daily active users, respectively. As impressive as those numbers seem, what you may not be aware of is the number of people who use email every day. Every Internet user has at least one email account. A recent research study conducted by Radicati found there are 3.8 billion active email accounts. That’s half the population of Earth, and it's precisely why you, along with every savvy business in the world, need to build your email list. What's more, people check their email first thing in the morning and return as many as 20 times throughout the day. Each time they do it's another chance for you to deliver a timely, targeted, personalized message into the hands of a client or prospective customer who already appreciates your product or service!
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May 18, 2020
hosting basics webinar
Published by majormajor on May 18, 2020
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“Working Lunch” Webinar Series – Topic: How Your Hosting Service Affects Website Performance

To a business owner, website hosting can seem like any other utility service. Your office needs electricity, heating and cooling, a water supply, website hosting… It’s just another line item on the monthly expense sheet. But there’s a huge difference. As the coronavirus pandemic has shown, your office can be shut tight -- lights out, thermostat set at 55, no running water -- and you can stay in business indefinitely. But if your web service goes down for as little as 24 hours, the effect on your business could be catastrophic. Even if your website is merely slow, or you experience occasional downtime, or a hacker exploits a security vulnerability you didn’t know about, your business is at a serious disadvantage.
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May 1, 2020
Published by majormajor on May 1, 2020
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Top 5 Reasons Why You Should Level-Up to Managed Hosting

You’ve got a business to run. You’ve also got a website to run. And like most business owners and entrepreneurs, your time is most profitably spent managing the details of your business. But someone has to look after your website, right? That’s where managed website hosting comes in. Specifically, managed WordPress hosting. Simply put, the best managed hosting services will minimize the amount of hands-on IT work that you or someone on your staff needs to do to keep your website running at peak performance. Managed WordPress hosting by ADMDS is the perfect affordable solution for anyone looking to keep their site fast, functional and secure. Here are the top five reasons why it pays to let us take care of the technical stuff while you run your business.
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April 29, 2020
Google Analytics Webinar
Published by majormajor on April 29, 2020
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“Working Lunch” Webinar Series – Topic: Google Analytics Basics – 3 Simple Steps to Optimize Your Website

Many business owners feel that anything to do with web technology is best left to the IT department. But what if you could start each day with a basic understanding of how many people visited your site yesterday, or in the past week, month or year? Maybe you want to know how long visitors spend on a particular page, or what prevents people from staying longer? And what if it took you just a couple of minutes and a few mouse clicks to gather all of that valuable insight? Wouldn't you want to at least try it? The fact is, you don't need to be particularly tech-savvy to benefit immediately from the power of Google Analytics.
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April 13, 2020
Published by majormajor on April 13, 2020
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Top 5 Reasons Why:
Working from home can be such a challenge

Social distancing is one way experts are recommending to prevent the spread of COVID-19. This is essentially a conscious, methodical effort to reduce close contact between individuals and groups of people. Many of us are doing this voluntarily, however in many cases the government and employers are imposing mandatory work from home policies to keep their staff, partners and vendors safe. A home office is often a dream scenario for many individuals who lose countless hours sitting in traffic during their commute or have less than optimal work environment. However, the grass isn’t always greener on the other side. A remote work environment is not always an optimal situation for everyone’s productivity. If you are considering teleworking or your employer is issuing a mandatory work from policy, there are a number of important things to consider to create an optimized home work environment that will allow you to remain focused and productive when working from home.
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April 9, 2020
Published by majormajor on April 9, 2020
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Top 5 Ways to Use Working from Home to Optimize Your Web Site

The current guidelines on social distancing, closed offices and other public places, and the abrupt shift to working from home have had a daunting affect on all of us. Every aspect of American society and culture has been affected. Still, there's a silver lining if you're a business owner or IT manager with a web site to maintain and operate. The fact is, now is the perfect time to tackle all those web dev tasks you can never find time to accomplish. This is your golden opportunity to optimize and modernize your web site. Seize this moment, and you can literally take your business to the next level. Here are the Top 5 ways you can do it while working from home.
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March 30, 2020
Published by majormajor on March 30, 2020
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“Working Lunch” Webinar Series – Topic: Working From Home – Tools, Strategies and Best Practices

As the American workforce is swiftly forced to transition to a “#workfromhome” setting, what tools actually matter? What planning and considerations need to be made in order to ensure you remain productive and efficient? What best practices exist to ensure your #homeoffice will work properly and your business will continue to grow during and beyond the transition?
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December 20, 2019
Published by majormajor on December 20, 2019
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Top 5 Reasons Why:
Search engine optimization is like a game of chess

Search engine optimization can be described in many ways. One of the most apt analogies for SEO, especially moving into 2020, is comparing it to a game of chess. According to the US Chess Federation, about 8.6% of the world’s population or roughly 700 million people play chess and 81% of people associate chess with strategic thinking. Despite the many who play, the majority of these players will never reach even 1000 rating level which is considered to be a beginner’s strength. Unfortunately, the same is true for companies practicing search engine optimization. While many “play the seo game”, very few organizations actually reach even a moderate level of mastery.
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December 10, 2019
Published by majormajor on December 10, 2019
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Top 5 Reasons Why:
WordPress is the right platform for your website

Owning a small business often presents many financial and organizational challenges. One of the most difficult challenges is making sure you have the correct tools in place for making strategic decisions which propel the business forward rather than holding it back or making it stagnant. Your website is one of these tools. Today, your website should be far more than an online brochure; it should be an engaging, dynamic online representation of your business. In the modern business climate, people most often use the Internet as their primary means for collecting information. They will not only use it to learn about who you are and what you do, but also to better understand your company and review its reputation. Your website is often the most critical component of making a first impression about you and your company and it should clearly demonstrate that you are the best company to engage.
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December 3, 2019
Published by majormajor on December 3, 2019
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Top 5 Reasons Why:
An SSL Certificate and HTTPS is critical to the performance of your website

Back in 2018, Google’s Chrome browser version 68 was released. Along with the regular spate of bug fixes and UI changes, they implemented one big new feature: any website that was not using https would show as Not Secure in the browser bar. With approximately 56% of the market share for web browsers, any change that Google makes will be felt by the majority of web users. The effect was exactly what Google wanted: Any site that was still using http was immediately thought to be a security risk, and website owners were inundated with calls from visitors wondering if their favorite websites had been hacked.
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November 22, 2019
Published by majormajor on November 22, 2019
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Top 5 Reasons Why:
You Need To Modernize Your Website in 2020

A website redesign is not a small task or time investment, but it’s one that pays dividends in the long run. It’s important to understand that "redesign" or “modernize” doesn’t necessarily mean you need to change all of your branding, copy and design elements. In fact, website modernization can just mean making functional updates to modernize and help your website work better and assist you in reaching your marketing goals. As of July 2019, over 4.33 billion users are active on the internet. The rapid growth of online users has led to an expectation for websites to provide a great user experience. User expectation happens in a millisecond after your web page loads in the search results. 
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